OVERVIEW

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Reviving a Historic Venue

 

The Peacock Lounge originated in 1960 and was known as a lodge where events and private meetings were held.The venue lies in the historically renowned Haight district of San Francisco; which is a prime location with heavy evening foot traffic.  

The challenge was to get locals and passers to purchase from the club when there were not events and purchase tickets when there were. The manager was looking to revive a social scene and needed to create a signature event to bring in foot traffic as well as spark a social media following. The venue had little social media traffic and no engagement. 

STRATEGY

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  •  Used social media to create engagement and event invites
  • Created a happy hour that brought in additional day foot traffic
  • Used alternative online platforms to gain trust and credibility
  • Created a signature monthly event "Third Thursdays" with local artists
  • Created First Friday music series with industry recording artists
  •  Used paid advertising and local press to grow reach
  • Designed show posters for  all Third Thursdays  & First Friday events
  •  Utilized email marketing platform for online ticketing and to raise event awareness

RESULTS

  •  Increased private event bookings by 50%
  • Increased venue attendance by 75%
  • All shows sold out for First Fridays - (180 capacity)
  • Third Thursdays had an 90% consistent attendance rate