The Peacock Lounge originated in 1960 and was known as a lodge where events and private meetings were held.The venue lies in the historically renowned Haight district of San Francisco; which is a prime location with heavy evening foot traffic.
The challenge was to get locals and passers to purchase from the club when there were not events and purchase tickets when there were. The manager was looking to revive a social scene and needed to create a signature event to bring in foot traffic as well as spark a social media following. The venue had little social media traffic and no engagement.
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